Home Buyers Need to See the Light

Home Buyers Need to See the Light
Posted By Jeffrey Hogue @ Jul 14th 2021 8:30pm In: Real Estate

The process of selling a home can, at times, be challenging. The challenge is that much greater if the home cannot be seen. I am not referring to a preview or showing here. I am talking about lighting.

The goal of most real estate marketing plans is to make sure as many prospective buyers see the home as possible. Getting the buyers to the house is only half the battle. Once they are there, it is essential they like what they see. Intelligent home lighting can significantly enhance what they see and how they see it. During a home showing, it is a good idea to have all the interior and exterior lights on ~ Yes, Even when it is sunny. It is a proven fact that proper lighting helps with mood.


Besides setting the mood and accentuating your house's best features, proper lighting can also make the spaces appear more substantial. Keep in mind; the visiting buyer is not familiar with your home, so a well-lit home helps them easily find their way around and increases visual acuity. You will score big points with an adequately illuminated home.


There are three lighting types used to enhance a home: natural, task, and accent.  As you prepare to stage your home, consider all three types. The lighting should not only be practical but also create a symphony for the eyes.


Natural Home Lighting

Achieving the best natural light is done by opening the blinds and shades as tastefully full as you can. Staging the home should include pulling back curtains and sheers. Remember to remove screens in the winter and clean windows year-round so the highest amount of pure unobstructed light shines through. Don't forget to address the skylights as well as they are often a feature of the home.


Task Lighting

Task lighting is pleasing and practical in places like the kitchen, bathrooms, garage, office, and even the basement. Ample illumination above kitchen countertops ranks high on the checklist. It is also essential to have good lighting in hallways and common areas.


Accent Lighting

Use accent lighting to highlight architectural features or artwork. Key areas such as the foyer should have light fixtures installed that will add impact. Lighting accents in the living and dining rooms should create a warm feeling that can make one think of family gatherings.


Make sure light fixtures are clean and free of dust and cobwebs. Replace all the bulbs with new bright incandescent bulbs of the same or higher wattage. Try and avoid CFL twist bulbs. They take too long to warm up.


I have been selling homes in Reading and Berks County since 1993 and have extensive new home construction experience. In the mid-1990s, Better Homes & Gardens recommended that 3 three percent of the home building budget should go towards lighting. Wow, this would be $9,000 for a $300,000 home. The builder lighting allowances at that time were closer to $900 than $9,000. Not much has changed in the building industry, and therefore many homes are grossly under illuminated. It was often considered an extra to get a light fixture on a bedroom ceiling.


Today there are many cost-effective ways to light a home that does not involve tearing into the walls at great expense. I am a big fan of smart lights that can turn almost any color and create different moods throughout the home. Visit any quality lighting showroom, and you will be amazed at what is available.


If you are considering putting your home on the market or want to know what its present value is, call me. I can share lighting and other home enhancement ideas that will help your home sell better. I promise ~ The meeting will be enlightening:)


Knowledge is Power!
Jeffrey C. Hogue

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